'Simply' The Best

Welcome to ‘The-Wow-Of-The-Week’ blog! Hoping to find interesting facts and some time every week, it will be my attempt to post the most striking stories and events that happen to pass my eyeballs. With any luck they’ll wow you too.

To start off in an ironical way, this first wow symbolizes how visual minimalism and simplicity are in fact very powerful elements in television advertising nowadays, especially when accompanied with strong copy. Check out the following ad after putting on your sound.



Unfortunately this McDonald’s commercial did not win any price at the Cannes Lions 2007 (the equivalent of the Oscars for the advertising sector), and most of the honor went to more traditional submissions with lots of graphical effects and even 3D game simulations (e.g. Coca-Cola and Burger King). However, in a world where consumers are drowning in the media clutter and A(DH)Dvertisements are blind flashing our observation capabilities, this kind of “less is more” stuff really wows out.