Green Is The New Green

Since some time now I'm convinced that there's a lot of green ($) to make with green, and this trend seems to be taking some giant steps lately.

E.g. look at Al Gore’s popular movie “An Inconvenient Truth", the upcoming alternative resource constructions, the political debates on nuclear energy etc... However, are we becoming naturally conscious of our Mother's cry for help or are companies just 'abusing' that niche position to create and enlarge a new market?

In line with the previous post, following ad did win a golden lion at Cannes Lions 2007 (in the category corporate image). It will move you, it will send a thrill down your spine and make your skin tremble, it will wow you… but at that moment just think; was this affinity genuinely present in my mindset before I saw this ad or are they just creating a new need for me? And maybe you can answer the last question in the first paragraph.